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Source: Corporate Professionals

Why CSR research matters to businesses and how to do it?

“Businesses cannot be successful when the society around them fails.” If you are a businessman whose sole objective is to make profits and make zero contribution towards your social image which trig...

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Why outsourcing has a great proposition for market research firms?

Your marketing team is doing its best to nail those marketing strategies and line up some amazing ideas to outperform your competitors in the market. In fact, till a certain point, they did well too. ...

Source: Taboola

How to test your Ads and campaigns effectiveness

Solution for a digital era problem! The most creative method of customer acquisition for any company is a persuasive advertisement. Millions of dollars are invested in advertising their products and...

Source: Taboola

How to Conduct A Customer Segmentation Study and why it is so important?

A Love Letter from A Marketer! The beautiful aroma of your favorite coffee is enough to kickstart your day and have all the adrenaline rushing through your body screaming ….” productive”. But, what ...

Source: Secretstache

How to improve funnel conversions using UX research

“Empathy is the heart of design. Without the understanding of what others see, feel and experience, design is a pointless task.” -Tim Brown ,  CEO of the Innovation and design firm IDEO What is User ...